Full Resume and Recognitions

I’m looking for lead brand and visual design opportunities where I can collaborate with passionate creatives. I thrive on mentoring design teams, helping them grow and deliver award-winning work.

ThoughtSpot ‍
July 2021 – Present  / AI & Data Analytics industry
Senior Brand Designer > Art Director > Senior Art Director
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I lead ThoughtSpot’s brand creative team, driving global B2B campaigns and events that accelerate marketing growth. In my role, I lead and manage the brand creative team, consisting of six talented creatives, overseeing art direction, project management, and design, while also remaining actively involved in hands-on design work.

• Directed the production of 100+ videos, events and campaigns over four years.
• Manage a wide range of digital and print assets, including videos, ads, social content, websites, event branding, booths, swag, and signage.
• Lead a team of six, providing creative direction, mentorship, and project oversight.
• Collaborate closely with the executive team to ensure creative strategies align with core business objectives.

Freelance
‍February 2013 - Present  /  Multiple industries
Art director / Designer / Illustrator
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I collaborate with a diverse range of clients, from small businesses to large corporations and nonprofits, helping them elevate their brands through compelling visual design, branding, and illustration projects.

• Collaborated and volunteer with notable brands and organizations including Adobe, Purity Cosmetics, ShareVault, and La Cocina in San Francisco.
• I approach each project with a tailored creative strategy aligned to the client’s unique goals.
• I develop a wide range of design solutions across brand, digital, and illustrative work.
• I’m passionate about supporting small, women-owned businesses through meaningful and intentional design. For a closer look at my work, you can explore my portfolio at veronica.design.

SAP
‍‍October 2019 - July 2021  /  Multiple industries
Lead Brand Designer
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As the Lead Brand & Communications Designer on the New Ventures & Technologies team, I was responsible for designing a broad range of brand collateral, events and campaigns.

• Designed brand identities, logo suites, brand guidelines, visual systems, websites, and digital templates.
• Developed and executed tailored campaigns and brand strategies for various ventures and internal teams.
• Created a wide range of communication assets, including emails, social templates, landing pages, journals, swag, packaging, decks, and white papers.
• Led recurring brand workshops focused on strategy, brand heart, and identity development on a weekly basis.
• Collaborated cross-functionally with venture teams and marketing to ensure brand alignment.

Google
‍‍‍June 2019 - August 2019  /  Recruting and HR industry
Visual Designer (Contract via Synergis)
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I worked closely with the Hire by Google team under Google Cloud, supporting a wide range of digital and print design needs—from marketing website pages and app store assets to branded webinar materials and campaign visuals. My role involved creating clean, cohesive designs that aligned with the product's voice and helped strengthen its brand presence.

• Contracted through Synergis to support the Hire by Google team under Google Cloud.
• Designed landing pages for the marketing website and digital assets for app stores.
• Branded webinar decks and marketing campaigns to support product visibility.
• Worked closely with the product team to create marketing materials that were eye-catching, on-brand, and helped boost visibility.

Medallia
‍‍‍October 2017 - June 2019  /  Customer Experience industry
Visual Designer
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I was an integral part of Medallia's brand team, where I designed and contributed to Medallia.com, developed brand identities, integrated campaigns, systems, and guidelines for various events and sub-brands.

• Led the design and production of digital and print assets for campaigns, collaborating closely with product designers and sales teams to ensure cohesive messaging.
• Spearheaded creative direction for 10+ major events, including the Experience Conference (2018–2019) and Sales Kick-Off (2017).
• Oversaw event branding from concept to execution—brand identity, visual system, iconography, digital assets, swag, signage, and event websites.
• Managed external creative agencies to maintain visual consistency and meet production timelines.
• Led the design for Medallia’s company rebrand and 2019 IPO campaign, including global billboard placements and digital promotions during a key milestone in the company’s growth.

Skoll Foundation
‍‍‍September 2016 - October 2017  /  Non Profit Organization - Social Entrepreneurship industry
Visual Designer
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As the lead designer on the communications team at the Skoll Foundation, I oversaw all digital and print design initiatives, managing multiple projects at a time. I supported the organization’s mission by delivering thoughtful, high-impact creative across a wide range of platforms and campaigns.

• Designed a wide range of creative assets, including brand collateral, guidelines, landing pages, office wall graphics, and event signage.
• Led the redesign of web navigation to improve user experience and visual consistency.
• Created print and digital materials for key Skoll Foundation partners, including TED, Aspen, the United Nations Foundation, and the Sundance Institute.
• Developed event branding and collateral for the Skoll World Forum, ensuring alignment with the foundation’s mission and visual identity.
• Maintained brand consistency across all deliverables, supporting both internal initiatives and high-profile external collaborations.

Elemental 8 Design Agency
‍‍‍July 2015 - September 2016  /  Industrial Design for Health industry
Visual Designer
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I worked with smart medical and high-tech companies around the world, creating brand identities and designing everything from print materials, like packaging and flyers, to UI/UX assets for their products and platforms.

• Developed brand identities for global smart medical and high-tech companies, including Activbody, Netgear, Synaptic Medical, and Rakuten.
• Designed a range of print and UI/UX assets for medical devices and technology platforms.
• Collaborated closely with industrial design teams to create innovative visual solutions for product displays.
• Created cohesive brand collateral, guidelines, and product booklets to ensure consistency across all touch points.
• Delivered impactful, user-focused design that supported product functionality and brand storytelling.

CommUniverCity San Jose
‍‍‍‍June 2015 - March 2016  /  Non Profit - Education industry
Graphic Designer
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At CommUniverCity, a nonprofit at San José State University, I helped bring the organization’s mission to life through design—creating materials that shared their story and impact in a clear, engaging way.

• Created custom iconography and brand elements to ensure a cohesive and visually engaging identity across all materials.
• Designed the 2014–2015 CommUniverCity annual report, a key asset in securing sponsorships and funding.
• Elevated the organization’s brand presence through impactful design, strengthening community engagement and partner relationships.
• Contributed to visual strategies that supported outreach, storytelling, and donor communications.

Purity Cosmetics (100% Pure)
‍‍‍‍July 2015 - October 2015  /  Beauty industry
Visual Designer
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I worked on a wide mix of design projects—from branding and packaging to web and promotional materials—always with a focus on boosting brand visibility and creating meaningful, engaging experiences for users.

• Designed keynote presentations for high-stakes investor meetings, ensuring visuals were clear, compelling, and aligned with company messaging.
• Supported both internal and external initiatives through strategic, brand-elevating design.
• Conducted user research to inform design decisions and enhance overall usability for the CMO.
• Led projects in branding, packaging, web design and investor presentations to support strong and business growth and marketing initiatives.

ShareVault
‍‍‍‍September 2013 - 2015  /  Cyber Security industry
Graphic Design Contractor
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I created web assets, illustrations, and iconography for both in-house teams and freelance clients, delivering cohesive visuals across a range of digital projects.

• Designed custom illustrations and cohesive icon sets to enhance user experience and maintain brand consistency across digital platforms.
• Delivered high-quality, polished assets that aligned with broader design strategies and brand identity.
• Collaborated with cross-functional teams to ensure visual elements were both engaging and intuitive.
• Contributed to both long-term projects and freelance engagements like white papers and landing pages.

Education

• BFA Graphic Design / 2016 / San Jose State University / California
• AA Business Administration / 2013 / Foothill Community College / California

Awards and Recognitions

• ThoughtSpot global company award for selfless excellence / 2023
• Adobe featured designer on their ProCreate small business program / 2021
• New Ventures & Technologies team award at SAP. Received with multiple nominations for the brand design work I have contributed at SAP / 2020
• 2 honorable mentions from International Design Awards (IDA) competition for two brands in catagory professional graphic design print / 2019
• 11 bronze awards from International Indigo Design Awards competition for five  portfolio projects in multiple catagories: branding, logo, packaging and promotional material / 2019
• 3 semifinalist Adobe Design Achievement Awards in categories: commercial packaging, graphic design print, and illustration design / 2016
• Honorable mention BFA Graphic Design award, at San Jose State University, graduating at the top of the class / 2016
• Placed third at a Zazzle Inc. sponsored design competition at San Jose State University / 2015
• Art History Honors award at Foothill College given to 2 out of 400 students / 2013

Workshops and Volunteering

• San Jose State University Alumni Mentoring Program - SJSU2 Mentoring / 2019-2021
  Mentored over 50 design and business students, sharing my career journey to inspire confidence, support graduation goals, and help them launch their careers. I was also invited to speak in multiple classes at San José State University, offering insights into real-world design and leadership experience.
• Leading brand strategy workshops at SAP / 2019-2021
  I led and organized in-depth brand and strategy workshops for multiple startups and ventures at SAP, guiding teams through a structured 7-week process held year-round to define brand identity, positioning, and strategic direction.
• La Cocina SF, pro-bono brand design and strategy / 2017-2020
  La Cocina is a nonprofit that supports women in launching and growing their own food businesses. I had the opportunity to design brand identities and promotional materials for three of their ventures.
• AIGA youth design workshops / 2015-2018
  Led youth typography workshops in San Francisco, teaching students ages 12–19 the fundamentals of design, including type, color theory, and layout. Encouraged creative self-expression through hands-on projects while supporting lesson planning and providing ongoing mentorship throughout the sessions.
• Adobe Creative Jam portfolio reviewer at San Jose state University / 2017
  I had the opportunity to be a Behance portfolio reviewer at the Adobe Creative Jam event at San José State University, where I worked with design students from across the Bay Area. I offered feedback, shared industry insights, and helped them fine-tune their portfolios to better showcase their skills and stand out in the creative field. It was a fun and rewarding experience to support the next generation of designers.
• Foothill College Entreprenuership Center / 2011 - 2012
  I supported local entrepreneurs in developing their business plans, helping them define their vision, target audience, and marketing strategies. I also offered guidance on branding and presentation to bring their ideas to life and set them up for success. It was incredibly rewarding to support small business owners as they laid the foundation for turning their vision into reality.

Skills
Adobe Creative Suite,  Figma, Google work suite, Keynote, Webflow, SplashThat, Goldcast, Asana, Live Surface, agile self-serve templates, Illustration, photography and brand strategy. Glass half full mentality, growth mindset, transparent and direct communication.