SAP

Company

SAP

Service

Branding, brand strategy, communication design

Role

In-house lead brand designer

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Overview

At SAP I was the lead brand & communications designer on the New Ventures & Technologies team. I designed brand identities, brand guides, brand systems, digital templates and campaigns for the ventures and teams, as well as do brand strategy. I also designed communication assets — e.g. emails and social media templates, journals, landing pages, swag and packaging, presentations, papers, etc. I led multiple brand workshops for our ventures and marketing teams throughout the year.

I also received a team award and recognition, with multiple nominations in category "Explorer and Architect." This award highlights some of the impactful work I have designed for the team from branding new ventures to branding campaigns and designing compelling papers and research.

The award I received is given every quarter to three employees out of 500+ people.

I led intensive brand workshops for 10 ventures. We worked on their brand strategy, brand identity, brand messaging, brand guides and build their websites.

I designed the branding for multiple SAP venture startups. These were some of my favorite. Some of them have matured and became a part of the SAP products and some like ownID.com is now thriving on their own.

After intensive workshops with SAP leadership I have designed a brand system for SAP new ventures that aligns with the SAP brand.

I art directed and design lead the Horizons by SAP 2020 thought leadership journal. Download the journal.

I design led multiple global campaigns for our SAP.iO Intrapreneurship team that invites all of SAP employees to submit ideas for new ventures and technologies in hope of getting funded.