SAP

Company

SAP

Service

Branding, brand strategy, communication design

Role

In-house lead brand designer

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Overview

At SAP I was the lead brand & communications designer on the New Ventures & Technologies team (a group within SAP.iO brand). I designed brand identities, brand guides, brand systems, digital templates and campaigns for the ventures and teams, as well as do brand strategy. I also designed communication assets — e.g. emails and social media templates, journals, landing pages, swag and packaging, presentations, papers, etc. I led multiple brand workshops for our ventures and marketing teams throughout the year.

I received a team award and recognition, with multiple nominations in category "Explorer and Architect." This award highlights some of the impactful work I have designed for the team from branding new ventures to branding campaigns and designing compelling papers and research. The award I received is given every quarter to three employees out of 500+ people.

I worked at NVT (New Ventures and Technologies team) and led intensive brand workshops for over 10 ventures. We worked on their brand strategy, brand identity, brand messaging, brand guides and build their websites.

I designed multiple SAP venture brands. Some of these ventures no longer exist as only 15% of them mature and become an SAP product. I also led multiple intensive workshops with SAP leaders and designed a brand system for the new ventures that aligned with the SAP brand.

I art directed and design lead the Horizons by SAP 2020 thought leadership journal. Download the journal.

I design led multiple global campaigns for our SAP.iO Intrapreneurship team that invites all of SAP employees to submit ideas for new ventures and technologies in hope of getting funded.