ThoughtSpot

Event branding, campaigns, social, web design, marketing design and art direction.

Company

ThoughtSpot

Service

Branding, visual design, art direction

Role

Senior Art Director

Overview

I’m a senior art director on the ThoughtSpot’s marketing brand and creative team which operates as an internal creative studio. I lead a variety of B2B global integrated campaign and events. I also specialize in creating self-serve design systems and brand guides. I design led over 25+ campaigns at ThoughtSpot as well as art directed over 20+ videos. I work on digital and print assets daily such as paid ads, booths, socials, swag, signage, websites, landing pages, videos, blogs, brand guides and more. I art direct and manage members of the team, as well manage multiple agencies. I also work closely with our executive team often on certain high level projects.

On a daily basis I work on landing pages for the ThoughtSpot marketing website as well as our events and integrated campaigns. Some of those pages include our home page, product pages, resources page, events page, culture page, ebook pages, and our annual event pages. I also create brand guides and self-serve scalable design system for our marketing and sales teams.

I art directed and design led the Data Renaissance integrated campaign See landing page

I designed the story board and art directed our Data Renaissance Tour video promo. Our amazing motion designer Daniel Cruz at iambun.com creates all our videos.

I design led and art directed our Data Renaissance Tour event

I designed our Data Renaissance Tour landing pages which you can find here

I art directed the first data analytics IVision Pro VR experience with our ThoughtSpot demo. Case study coming soon.

I designed our home page in February 2024. Visit www.thoughtspot.com

I'm passionate about creating scalable self-serve design systems for our global teams. I love to empower our employees to create engaging content and decks. I created a full stack presentation deck with everything from editable charts, grab and go illustrations, photography library, GIFs stickers product shots and more.

We use Frontify platform for our brand guide and a part of our self-serve design systems. It's a great tool to create brand consistency across the company.

I art direct many of our product videos. I work hand in hand with out PMs and PMMS daily on creatives.

Dashboards are Dead campaign, Halloween edition. To note that for the last 3 years Dashboards are Dead has been the most successful and engaging campaign in our company due to its creative design and story telling. Reach out to hear more. See Video promo

I design the storyboard and art directed our DashBoards are Dead video promos

I designed ThoughtSpot first company billboard using our most engaging campaign "Dashboards are Dead"

I have worked closely with our illustrator to art direct a full stack illustration library.

Many of our white papers and ebooks have promo kits. I have worked on over 30 papers and ebooks at ThoughtSpot. The promo kits include emails, social ads, paid ads, organic social, blogs and web promo.

Some of the many HTML ebooks I design. Every HTML page also has PDF companion. Check out the ebook here

I design all our newsletter templates. We use Befree email platform.

I designed and art directed our internal all hands video.

I led the brand and art direction for our event Beyond 2023. Contact me for a deep dive.

Watch the entire virtual keynote that I have art directed with my team as well as our epic keynote DJ intro here

Everyone one loves our Data Daddy hats which we gave as swag to everyone in the event

Some of my explorations for the Beyond event.

Favorite podcast concept design explorations from 2023

I design led the Decade of Data global campaign and ebook, and art directed videos for the campaign. Check out the ebook here.

Branding explorations for the Decade of Data campaign

Social promo explorations for user persona and click testing for the Decade of Data.

I designed the Predictions global campaign and ebook. Check it out here.

I art directed our CKO event in 2023 including the opening video.

I designed and art directed our CKO event in 2022

I design our virtual Beyond 2021 event

Brand design for our internal Coding competition Codex 2021

Brand design for our ERGs brand identities

Selfless Excellence is our main culture value. I designed the campaign and brand for Selfless Excellence. You can find the culture page I designed at www.thoughtspot.com/culture