ThoughtSpot

In the past four months, I’ve led a brand transformation at ThoughtSpot—refreshing our colors in a three-week sprint and art directing a full website overhaul, now live at www.thoughtspot.com. The rebrand shifts focus to our product and customers. I see brand as a living system, and I love evolving it to meet the needs of our industry and our company.

I love empowering our teams with self-serve tools like master templates to be able to create impactful presentations.

Visit www.thoughtspot.com to see the redesign of the website that I art directed.

Brand new booth video for our yearly booth events.

I design led and art directed our 2025 Trends campaign and videos. Download the ebook thoughtspot.com/resources/ebook/ai-data-trends-2025.

Trends 2025 video promos

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Our latest platform launch event intro hype video showcasing new ThoughtSpot features.

I design led and art directed our yearly dashboards are dead Halloween campaign in 2024. The videos were a collaboration with Brutal Studio.

I art directed and design led the Data Renaissance integrated campaign in 2024 See landing page

I designed the story board and art directed our Data Renaissance Tour video promo.

I design led and art directed our Data Renaissance Tour event

I art directed the first two Apple Vision Pro VR experiences that includes our ThoughtSpot demo. I had so much fun working on this cutting edge technology. Seeing people experience a data analytics demo in a virtual environment is exhilirating.

I'm passionate about creating scalable self-serve design systems for our global teams. I love to empower our employees to create engaging content and decks. I created a full stack presentation deck with everything from editable charts, grab and go illustrations, photography library, GIFs stickers product shots and more.

We use Frontify platform for our brand guide and a part of our self-serve design systems. It's a great tool to create brand consistency across the company.

I art directed and design led our yearly DashBoards are Dead video promos in 2023.

I designed ThoughtSpot first company billboard.

Many of our white papers and ebooks have promo kits. I have worked on over 30 papers and ebooks at ThoughtSpot. The promo kits include emails, social ads, paid ads, organic social, blogs and web promo.

Some of the many HTML ebooks I design. Every HTML page also has PDF companion. Check out the ebook here

I design all our newsletter templates. We use Befree email platform.

I designed and art directed our internal all hands video.

I led the brand and art direction for our event Beyond 2023. Contact me for a deep dive. Watch the entire virtual keynote that I have art directed with my team as well as our epic keynote DJ intro here.

Everyone one loves our Data Daddy hats which we gave as swag to everyone in the event

I love exploring brands. Here are a select of my favorite explorations for the Beyond event brand.

I designed the Beyond landing page.

Favorite podcast concept design explorations from 2023. The Podcast did not end up getting published however it remains one of my favorite projects in 2023.

I design led the Decade of Data global campaign and ebook, and art directed videos for the campaign. Check out the ebook here.

Branding explorations for the Decade of Data campaign

Social promo explorations for user persona and click testing for the Decade of Data.

I designed the Predictions global campaign and ebook. Check it out here.

I art directed our CKO event in 2023 including the opening video.

I designed and art directed our CKO event in 2022

Brand design for our internal Coding competition Codex 2021.

Brand design for our ERGs brand identities.

Selfless Excellence is our main culture value. I designed the campaign and brand for Selfless Excellence. You can find the culture page I designed at www.thoughtspot.com/culture.

I design led the President's club event from 2022-2023

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