ThoughtSpot

I art direct, coach, people manage, project manage and design for our brand creative team.

Company

ThoughtSpot

Service

Art direction, management, design

Role

Senior Art Director

Overview

I’m a Senior art director at ThoughtSpot and I lead and manage our brand creative team. I lead a variety of B2B global integrated campaigns and events. I specialize in creating self-serve design tools for our teams as well as manage our brand guidelines. In the past 4 years I design led over 100+ campaigns and videos for ThoughtSpot. I work on digital and print assets daily such as ads, booths, social promo, swag, signage, websites, landing pages, videos, blogs, brand guides and more. I art direct and manage our team, as well manage our agencies and contractors. I work closely with our CEO and executive team often.

In the last 4 months I have lead the transformation of our ThoughtSpot brand under new leadership. I have updated our brand colors in a 2 weeks sprint as well as design led and art directed our updated website, in a 3 months sprint, which you can now see at www.thoughtspot.com. Visit our free trial page to try the product.

We updated our colors in 2025 because our leadership wanted our brand to be defined by our product rather then by a color (which used to be a bold indigo blue that was present in all our creative in the past 6 years). We transitioned into putting more focus on showcasing our product and our customers.

I design led and art directed our 2025 Trends campaign and videos. Download the ebook thoughtspot.com/resources/ebook/ai-data-trends-2025.

Trends 2025 video promos

I design led and art directed our yearly dashboards are dead Halloween campaign in 2024. The videos were a collaboration with Brutal Studio.

I art directed and design led the Data Renaissance integrated campaign in 2024 See landing page

I designed the story board and art directed our Data Renaissance Tour video promo.

I design led and art directed our Data Renaissance Tour event

I art directed the first data analytics IVision Pro VR experience with our ThoughtSpot demo. Case study coming soon.

I'm passionate about creating scalable self-serve design systems for our global teams. I love to empower our employees to create engaging content and decks. I created a full stack presentation deck with everything from editable charts, grab and go illustrations, photography library, GIFs stickers product shots and more.

We use Frontify platform for our brand guide and a part of our self-serve design systems. It's a great tool to create brand consistency across the company.

I art directed and design led our yearly DashBoards are Dead video promos in 2023.

I designed ThoughtSpot first company billboard.

Many of our white papers and ebooks have promo kits. I have worked on over 30 papers and ebooks at ThoughtSpot. The promo kits include emails, social ads, paid ads, organic social, blogs and web promo.

Some of the many HTML ebooks I design. Every HTML page also has PDF companion. Check out the ebook here

I design all our newsletter templates. We use Befree email platform.

I designed and art directed our internal all hands video.

I led the brand and art direction for our event Beyond 2023. Contact me for a deep dive. Watch the entire virtual keynote that I have art directed with my team as well as our epic keynote DJ intro here.

Everyone one loves our Data Daddy hats which we gave as swag to everyone in the event

I love exploring brands. Here are a select of my favorite explorations for the Beyond event brand.

I designed the Beyond landing page.

Favorite podcast concept design explorations from 2023. The Podcast did not end up getting published however it remains one of my favorite projects in 2023.

I design led the Decade of Data global campaign and ebook, and art directed videos for the campaign. Check out the ebook here.

Branding explorations for the Decade of Data campaign

Social promo explorations for user persona and click testing for the Decade of Data.

I designed the Predictions global campaign and ebook. Check it out here.

I art directed our CKO event in 2023 including the opening video.

I designed and art directed our CKO event in 2022

Brand design for our internal Coding competition Codex 2021.

Brand design for our ERGs brand identities.

Selfless Excellence is our main culture value. I designed the campaign and brand for Selfless Excellence. You can find the culture page I designed at www.thoughtspot.com/culture.